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SLS Expo  logoSaudi Entertainment and Amusement Expo Logo 

المعرض السعودي للترفيه والتسلية
20 - 22 مايو 2025 | 3 مساءً - 9 مساءً
واجهة الرياض مركز المعارض والمؤتمرات



Saudi Entertainment & Amusement Expo Hero

Sela Group Srl

  • Rides
  • Water-Related Equipment & Supplies
Sela Group Srl

Romagna-based Sela Group is a world leader in the production of battery-powered cars for children and teenagers. Its baby cars and bumper boats can be seen operating in amusement parks, tourist facilities and family entertainment centres around the world.

Sela Cars was founded on 18 January 1972 by two young cousins, Gerardo and Donato De Carlo. With tenacity and entrepreneurial spirit, they decided to enter what was at the time an innovative and still unexplored sector: battery-powered mini cars.

Their small workshop soon became a hotbed of new ideas. The cars were designed by Gerardo and Donato with the aim of giving kids a thrill.

The cousins personally supervised the design, manufacturing, and marketing of the cars throughout Italy, constantly striving for perfection and innovation in both design and production. The company continued to grow year after year, hiring new employees.

Within a decade, Sela Cars consolidated its distribution network and adopted increasingly advanced technologies for quality control and the safety of its “little drivers.”

In the mid-eighties the company also started the production of bumper boats, an attraction that combines the fun of dodgem cars with a water element and represents today another crown jewel for Sela Cars.

Over the years, Sela Cars expanded its sales network a lot by entering the export market: what was once a workshop had become an international company.




Contact Exhibitor

  • We can design and supply several types of modular tanks for our bumper boats according to the space available. They are designed so as to be easy to install so there is no need or specialised workers ...
  • At Sela Group we can customise our tracks to meet the needs of every customer. Whatever is the space available and regardless if it is indoor or outdoor we have a solution for you. Our tracks are buil ...
  • We have a ride for any occasion and any season. Bumper boats are definitely a must-have for waterparks but actually any park. In fact, if you don't have a pool for bumpers you don't have to worry as w ...
  • 2 models, one for kids aged 5 to 12 (Twister) and a bigger one that kids from 6 can ride on their own but suitable also for teen agers and adults (Hurricane). These bumper cars are versatile and can r ...
  • 3 go-kart models, 2 for drifting on various types of surfaces and one standard go-kart. This range is conceived for kids over the age of 6 but suitable also for adults. Unleash your adrenaline with ou ...
  • Medium and Large cars can be equipped with special Driving School controls (brake pedal, horn, indicator lights) for an educational fun experience. Kids are engaged in riding the cars in a proper "cit ...
  • Adults and kids to race together on our Large 2-seater cars. These cars include 2 batteries and a more powerful motor for a fun and safe race. They require a bigger space and can equipped with driving ...
  • 3 attractions for the little ones. Jumbo for kids from 2 to 4 years old. Parents can drive Jumbo from a remote console or let their kids drive just by pressing a button. UFO, the new award-winning min ...
  • Suitable for kids from 5 to 12 years old, medium cars and bikes are ideal attractions for both indoor and outdoor parks. They need a flat surface and and a border track to race. Any surface is good as ...
  • Sela Group's Small cars are suitable for kids from 3 to 7 years old. Specially designed to fit in small spaces, they are the perfect choice for kids playgrounds and FEC's.  
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